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screw ur welcome email 🗑

Tim Kock from Corefront.co
Tim Kock from Corefront.co
If a Shopify merchant signs up for a new app, they see something like this:
^ booooooooooring...
^ booooooooooring...
A boring welcome email that adds no value to the merchant’s life.
In this issue, I go over one specific tactic on how you can take your welcome email to the next level to reduce churn and grow your MRR.
Get To The Point (FAST)
The merchant signed up for your app to solve a specific problem. They have a vague idea that your app MAYBE can help.
If they can find a quick solution to their problem, they will uninstall your app.
An email that shows them how to use your app to solve their #1 problem is the solution.
You don’t even need to say “Hi” to them in the first email. Just get to the point.
You can use this template:
Subject: [MERCHANT’S #1 DESIRE] in [NUMBER; see below] easy steps
Want to [MERCHANT’S #1 DESIRE] like [POWER WORD or EXAMPLE or CELEBRITY FUN FACT]?
In [YOUR APP NAME; link to dashboard], go to [SECTION NAME] and follow these [NUMBER OF STEPS] easy steps:
  1. [STEP ONE]
  2. [STEP TWO]
That’s it. You’re all set.
Tomorrow you’ll get another email where I will show you how to [SOLVE PROBLEM #2] in [TIME].
Want to invest that [TIME] into your biz now? Reply with [POWER WORD] to this email and I’ll email it right away.
Cheers,
[YOUR FIRST NAME], [YOUR POSITION] at [YOUR APP NAME]
Super simple but gets the job done.
The last line exists to build up email engagement so you can get into a real conversation with your users. This will help you collect reviews after reviews after reviews.
You can automate the response in your email provider.
Here’s an example email (SEO app):
Subject: more organic traffic in 4 easy steps?
Want to grow your organic traffic like The Rock grows his biceps?
In AppName, go to the Organic Set Up section and follow these 4 easy steps:
  1. Enter your #1 keyword and hit enter.
  2. Pick up to 4 more keyword suggestions.
  3. Choose all images you need alt-tags for.
  4. Hit the blue “let the magic happen” button.
That’s it. You’re all set.
Tomorrow you’ll get another email where I will show you how to bulk-edit all meta descriptions (for even more free organic traffic and clicks) in a matter of seconds.
Want to invest these seconds into your biz now? Reply with free clicks to this email and I’ll email it right away.
Cheers,
Tim, Content dude at Corefront
If you want, you can insert 1-2 direct links to your app.
Now, open this fresh Google Doc with the template email from above and start writing your new welcome email.
✌️
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Tim Kock from Corefront.co
Tim Kock from Corefront.co @tim1kock

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