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More Shopify App Store Reviews?

Tim Kock
Tim Kock
Last week, when I announced that I want to do a project with many Shopify apps, I received a ton of emails. Thanks! If you haven’t heard back from me, don’t worry. This doesn’t mean you’re not part of the project. I just haven’t found the time to answer you.
Okay, onward with today’s issue.
I thought about “generating reviews” lately. It seems there is no real advice out there. So if you want to hear my content-marketer-brain’s view on this, this issue is for you.

Maybe I'm Wrong, Maybe I'm Not
Don’t worry, I won’t say you should kindly ask your users after a support request to leave a review. This is common (aka. boring) advice.
Here’s my take on reviews: screw them.
The Shopify App Store is not Amazon. Reviews are not as important as you might want to think. I’ve been a Shopify merchant for years (with over $10m in sales) and never looked at the reviews of an app.
I would even say that the number of reviews is just a bragging tool within the Shopify app dev community. Very similar to social media followers.
If I were an app dev, I wouldn’t even try to compete on an App Store level. It’s a lost battle. A few years ago, the App Store might be the only place where Shopify merchants made their buying decisions. Luckily, this changed. Now there are thousands of small communities and other places where you can contact your potential users directly.
I’m not a dev, so I don’t know the term for it, but with a form like this, you can even let merchants sign up for your app without the App Store:
Good work, Referral Candy.
Good work, Referral Candy.
There’s no need for the App Store anymore. You can treat it as a bonus source for new users.
Okay, okay. But what to do now?
Reddit is your friend, my friend.
Create a 6-week series where you reverse-engineer a brand that does X [your app’s USP] very well and show readers how they can achieve the same with your app.
Only publish it on Reddit. Just in this Subreddit. Not on your blog or anywhere else. They will appreciate it.
Go for it!
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Tim Kock
Tim Kock @tim1kock

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