Shopify App Store traffic is great. No doubt about it.
And I’m pretty sure you could make a living by simply coding + launching an app on the App Store a few years or even months ago.
But Shopify is not just growing their merchant base, but also their partner and developer base.
This means more competition. For everyone.
This also means that it can be a good idea to think about getting traffic from outside the Shopify App Store.
And if you think that this is indeed a good idea you might also like the idea of content marketing.
If so, this email is for you, my friend.