I had plans to write a long article
about content marketing for Shopify apps for a very long time. I believe for more than one year or so…
I even had the first draft of it in early 2020. But I didn’t publish it. It didn’t feel right.
Just because I’ve had some hits with my content doesn’t make me a great writer for any topic. I use to be a Shopify merchant myself for a very long time and know how it feels to run a store.
But I don’t know how it feels to be a developer. The only “code” I know is <b>this is bold text</b>. Not that impressive.
And since I’m very aware of the marketers vs. developers fights, I didn’t want to be the marketing dude who’s trying to tell developers how to market their apps.
That would have been ridiculous.
So I put in some effort to learn SOMETHING that has nothing to do with the content itself.
I’m not saying I know how to code. But I have a better understanding of the whole process. I now know what ngrok is, how helpful Polaris is, what a .env file is, how useful Stack Overflow is, and learned how to push code to GitHub.
I even asked a developer friend of mine to tell me everything he knows about the Shopify app development + submitting the app for review.
All of that helped me to understand developers a little bit more and gave me the audacity to publish that article.
I believe it worked.
The right people seem to like it. And that’s all I was hoping for when I wrote this article.
I don’t sell courses to the masses. I create content for a very specific audience. And I do this by showing empathy.
So if you’re about to publish an article to get more users to your app, stop for a minute and think about the people you’re trying to attract. Can they relate to it?
If yes, go ahead.
If no, write something else. Something better.
You’ve built a great app - don’t destroy your app’s reputation by creating content that doesn’t matter.
To many more users,